Projects
Duckwrth x °1824 Marketing Strategy
One of the most rewarding projects that I have been involved in was the marketing plan for Republic Records artist, Duckwrth. As the team lead for this project, my team and I created a detailed marketing plan for a rising artist. We partnered with Homeboy Industries to raise money for Giving Tuesday, worked with the L.A. community fridges to support their mission for providing accessible resources for the community, and held a press conference with Duckwrth and various press outlets. Our project is ongoing and will continue to support and grow with Duckwrth.
Mae Muller x °1824 Marketing Strategy
I led a small team to create a marketing plan for Capitol Records artist, Mae Muller to support her upcoming EP release, "no one else, not even you". We launched a digital campaign that was active on multiple platforms including TikTok, Instagram, and Twitter. The °1824 team also held a press conference with Mae and various press outlets. Our project is ongoing and will continue to support and grow with Mae.
keshi x °1824 Fan Experience
On November 24th, °1824 produced a virtual experience for Island Records artist, keshi, in support of his new EP always with more than 120 fans in attendance. I had the opportunity to host the event, which featured an acoustic performance and a Q&A. keshi truly made the event memorable by constantly interacting with fans' comments in the chat, showing off shared interests and bonding with fans through his music.
FVFRFRIDAY x °1824 Marketing Strategy
I served as a mentor for a project surrounding upcoming UMG artist, FVFRFRIDAY. As a mentor, I helped guide a team as they created a detailed marketing plan to promote FVFRFRIDAY's new single "Window Shopping". The team created multiple Instagram filters, content pieces, and brand partnerships to begin exposing FVFRFRIDAY to the 18-24 demographic. This project is ongoing and will continue to support and grow with FVFRFRIDAY.
Abby Jasmine x °1824 Marketing Strategy
I was on a small team that created a comprehensive marketing strategy for Abby Jasmine. I was specifically in charge of ideating a Twitch strategy that tied back into the overall marketing strategy. I also created a mock-up TikTok video that would fall under the digital marketing campaign for her single "Stuck On You". This mock-up video can be found under the "Content" tab. This project is ongoing and will continue to support and grow with Abby.
Priscilla Block x °1824 Marketing Strategy
I was on a 3 person team that created a comprehensive marketing strategy for UMG Nashville artist, Priscilla Block. We put together content ideas, brand partnership opportunities, and virtual fan experiences that will help expose Priscilla to the 18-24 demographic. This project is ongoing and will continue to support and grow with Priscilla.
